'Madrid embraces you' arrives in New York

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The tourist promotion campaign of the City of Madrid, 'Madrid embraces you', has arrived in New York with the aim of making known the lifestyle of the Spanish capital, as well as its tourist and cultural attractions.

A hundred marquees of this American city present some of the claims of Madrid as its cultural, gastronomic or leisure proposals. But above all, what they show is the hospitality and the open character of the people of Madrid.

The new visual code, the close and casual tone of the phrases and the values of the embrace are the main hallmarks of this tourist campaign that has already visited some of the main European capitals such as Paris or London.

This campaign is also developed through social networks with content and promotional videos about Madrid and New York. This initiative, fruit of the agreement between Tourism of the City Council and the citymarketing agency of the US city, will be active until January 13.

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